BackPack Toys International Ltd. is a Hong Kong-based toy corporation with an office in Milford, New Hampshire, USA that supports the North American distribution channel.

Recognizing the outstanding play value and extensive imaginative content that is available in the World of Teddy Ruxpin, BackPack Toys’ strategy is to manufacture, distribute and market toys and related products that have educational and developmental benefits for children. The Teddy Ruxpin property, with its worldwide brand awareness, offers a unique opportunity to provide a learning toy with longevity due to its many stories, songs and characters found only in the World of Teddy Ruxpin.